Monday, June 25, 2018

The Well Effect Re-Opens in Bedford Marketplace

The Well Effect has moved to it's permanent location at 158 Great Road in Bedford Marketplace. It originally opened back in 2012 a few blocks down in Blue Ribbon Plaza. In 2017, it temporarily moved to the the former site of Bierens Garage at 50 Concord Road, while their new location was being built.

The new Life Style center has an extensive array of fitness equipment.

The new facility at 4500 square feet, is much larger than their previous location. An extensive build out was done including the addition of an interior 2nd floor.

A hydrotherapy and aqua therapy pool has been added with several underwater treadmills

Unlike many other gyms or fitness centers, The Well Effect includes coaching along with wellness education and emotional support to help clients reach and maintain their goals.

A new rotating climbing wall for training and recreation is available. It moves by body weight.

While the new facility opened in early June, according to founder John Jamesapollos, they expect to have a full grand opening celebration in the next few weeks.

This room will be a teaching kitchen where clients learn all about nutrition.

Upon entering the facility, clients are greeted by an aquarium. 

The new location is in a higher traffic area. It will be interesting to see how they do. Offering a complementary health and fitness review seems like smart marketing.

Wednesday, November 15, 2017

Edible Arrangements Now Open in Blue Ribbon Plaza

Edible Arrangements opened on October 25th at 186 Great Road in Blue Ribbon Plaza. This was the previous location of The Well Effect. I recently spoke with Samuel, one of the co-owners. Samuel and his business partner Mo Khenefar, have always had a passion for fruit. They were looking to open their first franchise and they really liked the Edible Arrangements concept and felt the company itself was very solid. In January, they started looking for a location and choose Bedford because they felt it is a very nice community. They found the space in June and started interior construction right away and were able to open in just four months. According to Samuel, finding a space that met their needs in Bedford was challenging as there was not a lot of retail space available for the range of square footage they were looking for. Along with Bedford, this Edible Arrangements serves Billerica, Burlington, Carlisle, Hanscom AFB, Lexington and other nearby towns.

The Chocolate Dipped Fruit Cones are one of their best selling items.
The store offers a wide variety of over 200 different Fruit arrangements. According to Samuel, the prices start at $29.99 and go all the way up to $2000. The arrangements tend to be specialized for different types of events including; Birthdays, Graduations, Anniversaries, Holiday Parties, Weddings (used as centerpieces), Corporate Gifts, Kid Parties and more. Samuel explained how a lot of realtors have started including Fruit Arrangements in their open houses in place of the more traditional donuts and coffee. Along with their regular arrangements, they also rotate through seasonal items such as a Halloween Pumpkin Keepsake which includes specially cut Pineapple Daisies along with strawberries and other fruits. For all of their arrangements, the store offers delivery, online ordering and/or in-store pickup. According to Samuel their sales are about 60% business and 40% residential.

The Bedford Store offers a wide arrange of Fruit Based drinks.
While Edible Arrangements started out totally focused on Fruit Arrangements, a few years ago the company decided to experiment with a new format and added Edible To Go items such as Smoothies. The Bedford store is the newest format which now includes Smoothies, Frozen Yogurt, Frozen Hot Chocolate and other to go items along with the traditional Fruit Arrangements. So far about 20% of the existing Edible Arrangement stores have been converted to the new format. In fact there are even a few drive thru stores. The plan is to have all of 1300+ stores converted over to the newest format in the next few years.

Smoothies are made fresh and consist of a blend of many fruits.
While the Bedford Store  had a soft opening at the end of October, they plan to have their full grand opening shortly after Thanksgiving. Samuel feels their store will make a nice addition to town and plans to get involved in the Bedford community. Samuel mentioned that both Mo and himself really like making their customers happy, and especially enjoy seeing the smiles on customers faces when they see the arrangements they ordered.

Edible Arrangements continues to grow. The company is averaging about 40 new franchise locations a year and now have close to 50 locations in Massachusetts.

Along with Fruit Arrangements, the store offers a variety of seasonal gift items.
The Bedford location currently employs about 10 people. They plan to add a few more employees as business ramps up. The store itself is open from 8 am to 7 pm from Mon-Fri and  5 pm on Saturdays. On Sunday they are open from 11 am to 4 pm.      

1. It's interesting that Edible Arrangements is now offering Smoothies and other to go items. Seems like this is a good way to drive foot traffic and gets people to try their products along with driving incremental revenue.
2. Key to their success will be tapping in to the large number of companies located in Bedford and Burlington.

Wednesday, November 8, 2017

Bedford Aesthetics and Nutrition Center Opens

Bedford Aesthetics and Nutrition Center opened on October 24th at 133 Great Road. I recently spoke with Danielle Beck the owner. Danielle has a Master of Science in Nursing (MSN) and is also a Board Certified Nurse Practitioner. In 2014, Danielle started a home based business Designing Healthy Lives that provided individual Nutrition, Health and Wellness Counseling. In 2016, she decided to shift gears. She moved the business out of her house to 30 South Road and focused on Botox, dermal filler and Kybella injections along with skin resurfacing peels.

While Danielle enjoyed what she was doing, she has always been passionate about nutrition and felt that skin health and overall health go hand in hand. So she made the decision a few months ago to expand the practice by adding a nutrition component. She decided to team up with Katie Busa who is a Registered Dietitian. She has known Katie since high school and knew they both had the same approach to nutrition counseling. Katie is also currently a Registered Dietitian at Spaulding Hospital in Cambridge and also provides Nutritional Services for Summit Fitness Clients in Bedford.

Their new sign was designed by Christine of Rustic Customs Signs
With the expansion, the business needed to find a new location. Danielle wanted to stay in Bedford and looked for an older historic type building. When she found out about 133 Great Road which was built around 1840, she took a look and decided this would be the new home of the business.

The new treatment room provides outdoor views from all sides.
Medical Aesthetics Services include Dermal Fillers, Skin Resurfacing Peels, Kybella injections and Botox. Danielle mentioned they provide complimentary consultations for all of their aesthetic services in order to discuss goals, treatment options and pricing.

For nutrition, they offers individualized nutrition counseling. Katie works with each patient to create a personalized nutrition plan to meet their personal goals. Along with nutrition counseling they also offer Micronutrient testing from SpectraCell Laboratories. This testing measure the function of 35 nutritional components including vitamins, antioxidants, minerals and amino acids within the white blood cells compared to the blood plasma testing done by most other labs.

Along with the center, Danielle still works as a nurse practitioner providing health assessments to patients in their homes. The center is currently open by appointment only.

Tuesday, August 29, 2017

New Hotel and Restaurant Proposed for Crosby Drive

A new 5 story hotel has been proposed for 39 Crosby Drive. The Hotel which expects to have 130 rooms, also includes a 1500 square foot restaurant directly adjacent. The project has been proposed by Lexington based Jamsan Hotel Management which operates hotels throughout New England including newly renovated Best Westerns in Danvers and Woburn, Days Inn & Suites in Lincoln NH, a Fairfield Inn & Suites in Keene NH and others.

Artist Rendering of Proposed Hotel

According to project plans, the Hotel is to be built adjacent to Crosby Drive in front of 39 Crosby Drive which is currently rented by Arty's Warehouse which should remain. An agreement has made with Fuji Film, the owner of 45 Crosby Drive who will provide an additional parcel of land. The project will include about 140 spaces for cars and 8 for bicycles.

The Hotel is expected to be built in the forested area on the right side of Crosby Drive. The small building behind it is 39 Crosby Drive while the larger building at 45 Crosby Drive is owned by Fuji Film.
While the brand of hotel is still under negotiation, it's currently proposed to be a EVEN Hotel,  the newest  brand under the InterContinental Hotels Group which owns Crowne Plaza, Holiday Inn, InterContinental and others. EVEN Hotels whose motto is Eat Well, Rest Easy, Keep Active and Accomplish More, currently has six existing locations in the United States with 8-10 more in the pipeline and has recently signed an agreement for additional locations in Australian and New Zealand.

2015 Google Street View of the proposed project. The driveway on the right leads to 39 Crosby Drive.

This is the second hotel recently proposed for Crosby Drive. Last year, National Development submitted plans for a hotel at Crosby Center at 32 Crosby Drive but later withdrew them after objections by existing tenants.

Stay tuned for more details.

If local hotel prices are any indications, it seems like there will be strong demand for additional hotel rooms in Bedford. The hotel should be beneficial to neighboring businesses and the restaurant should provide an additional lunch option for nearby employees.

Saturday, July 8, 2017

New Jet Aviation FBO Terminal Set to Open in August at Bedford Hanscom Field

A new terminal building for the Fixed Base Operator (FBO) Jet Aviation is scheduled to open in August at Hanscom Field. As previously reported, construction on the new building started in July of 2015. Adjacent to the terminal building is a new 40,000 square foot hanger which opened last month.

Finishing touches are ongoing at the new 30,000 square foot Terminal Building.

The new two story terminal building which is LEED Silver certified, includes expanded amenities for Jet Aviation clients that fly in and out of Hanscom Field. In addition to the client areas, the new building contains 16,000 square feet of office and shop space.

The new Hanger can accommodate larger aircraft such as a Gulfstream G650. 
Along with the new terminal building, Jet Aviation has upgraded the ramp area for aircraft along with improvements to surrounding roadways and landscaping.

A closeup view of the new Jet Aviation Hanger also known as Building 17. Jet Aviation was acquired by General Dynamics in 2008.
The past few years have seen a lot of new construction and activity at Hanscom. Another FBO, Rectrix opened it's new flagship facility in 2014 and last September announced General Electric will move it's corporate flight department (which includes 70 employees, two Bombardier Challenger 605's and two AW139  twin-engine helicopters) to it's facility. In June, Medflight had a groundbreaking for a new $17 million facility at Hanscom. The new 54,000 square foot building is expected to open in 2018.

It will be interesting to see if Signature Flight Support (which is the 3rd FBO at Hanscom) decides to upgrade it's facilities.

The View from Virginia Road in Concord. The New FBO Terminal is just to the right of the Jet Aviation Hanger. 
The more modern facility replaces a 30 year old building.
Stay tuned for more details on the new Terminal Building in August.

Monday, June 26, 2017

Peppers Grill Restaurant Opens in Great Road Shopping Center

Peppers Grille has opened at 321 Great Road Road in the Great Road Shopping Center. The location is next to Hanscom Federal Credit Union and was the previous location of Sparta Restaurant. The restaurant will initially be open for dinner but expects to open for Lunch and Weekend Breakfast later this week.

I recently spoke with the owner Jim Morris. Jim grew up in a close-knit Greek Family in Bedford and has always loved the town. About 10 years ago, he opened up Roasted Peppers in Maynard. He always had a dream to return to Bedford and open up a restaurant. Recently he got an offer to sell his restaurant in Maynard and he decided to move forward with his dream.

This was the previous location of Sparta Restaurant.
Upon finding the location in Bedford he decided to completely renovate the space. He wanted to make it a place to go for casual dining and families.

The interior features led lightning for a more modern appearance.
Jim really loves the small town aspect of Bedford, so he asked local artist Concepta MacNamara to take pictures all around Bedford to display in the restaurant.

One of about a dozen recent photos of Bedford are on display.

Along with the renovations, Jim also installed a Marsal's and Sons old world style pizza oven which cooks a pizza in just 3 minutes. Jim explained how the oven's design enables it to absorb moisture resulting in a crispier crust.

Jim customized the stonework on his WF Series Pizza oven.
The lunch and dinner menu features brick Oven Pizza and Gourmet Sandwiches along with regular entrees. A full breakfast menu is available on the weekends until 1 pm and includes Pancakes, Belgian Waffles, Eggs, Omelettes, Homemade Home Fries as well as Breakfast Burgers, Pizzas and Wraps.

The restaurant has a full alcohol license and offers a wide selection of Craft Beer, Mixed Drinks and Wine.

Peppers Grille includes a bar area with just under 10 bar seats.

It's good to see this restaurant finally open. It should drive more business for the other stores in the Great Road Shopping. I expect it's full weekend breakfast will be popular.

Sunday, April 30, 2017

I Do Nail Bar Opened Earlier This Month on Great Road

I Do Nail Bar opened earlier this month at 50 Great Road, which was the former location of The Orange Chair. I recently spoke with Maggie Li, the owner. Maggie has been working in several nail salons for the past few years. She liked the business aspect and decided to open her own salon.

Nail stations for Manicures

Maggie spent some time figuring out the best location to open. She picked Bedford after a lot of research. She likes the fact that her location is on a busy road that will help provide exposure.

Nail drying stations

She describes her store as a high end nail salon committed to hygiene and comfort. Maggie explained how I Do Nail Bar uses a dental autoclave to sterialize every single metal implement. Non-mental tools such as pumice stones and nail buffers are all one time use and so are disposed after each client.

I Do Nair Bar offers hundreds of colors. Like many paint stores, they also have color charts to help you decide.

The Salon itself consists of five nail stations, four nail drying stations and several pedicure sinks. Unlike many other nail salons in Massachusetts, the pedicure area features benches and sinks in-place of the more typical large chairs and bowls. Maggie explained how this is typically more comfortable for clients and also makes it easier to keep clean. This style is more common on the West Coast.

Clients sit on the bench and place their feet directly in the sink.

The Salon offers a wide variety of manicures and pedicures starting with the basic classic and french versions. Manicures options include a gel manicure which adds a polish that is then cured in order to provide a longer lasting result. Common pedicure options include green tea and rose organic spa.

Appointments can be made online or via phone. They also take walk ins.

Maggie mentioned that while most customers tend to be Women, Men are very welcome. Along with individual services, the salon offers customized services such as bridal and birthday packages. They also have offer add on "teeny" manicures and pedicures for accompanying children. For smaller children, they have a play room.

Cold drinks and fresh fruit are available for clients.

I Do Nail Bar is open 7 days a week. From 10am-7pm Monday through Friday with slightly reduced hours on the weekend.

1. The past few years have seen a number of new nail salons open in Bedford. This is a nationwide trend driven by more Women deciding to have their nails done in a spa instead of at home. I expect this trend to continue for the next few years. I would not be surprised to see some regional and national nail salon chains become established. If so, it will be interesting to see if these chains can get significant market share.

2. Play areas and/or childcare for small children are becoming a lot more common for service retailers.