Lincoln Liquors Moves to Larger Space in Bedford Marketplace

Lincoln Liquors moved to its new location at 156 Great Road in Bedford Marketplace on October 4th. I recently spoke to Manager Joe Condon. According to Joe, the new location is 8,000 square feet while the old store was around 1,300 square feet.

The new store has a much larger selection of craft beer. The total size of the store is six times larger than before.

The old store location, which was previously known as Genetti’s Wine and Spirits, was purchased by Lincoln Liquors in the Fall of 2014. In addition to the Bedford location, Lincoln Liquors also operates stores in Billerica, Framingham and Holliston.

Lincoln Liquors offers a wide variety of refrigerated beers.

The larger store has more than four times the number of products compared to the original store. Joe mentioned they added a lot more Craft Beers, Bourbon, Scotch and Ethnic Wines.

The wine selection is much larger as well and includes a wide assortment designed to complement ethnic foods..

According to Joe, customers have been very positive with the layout and selection at the new location.

The new store has a dedicated area for The Lottery and Keno

Lincoln Liquors will be having wine tasting on Saturday afternoons. These tastings are typically run by vendors.

The new location which is immediately to the left of Marshalls, is just a few doors down from the old store.,

During the transition to the new store, Lincoln Liquors hired two additional employees and is currently looking to add three or four more in time for the holiday season.

Lincoln Liquors offers a limited delivery service mainly for corporate events.

While the new store has been open since early October, a formal Grand Opening is planned for just before Thanksgiving. Lincoln Liquors is currently open Monday to Saturday from 9am to 10pm and 10am to 8pm on Sundays.

The logo is modeled after President Lincoln. Note the top hat and the beard around the letter O

Comment:
This new store continues a trend towards much larger liquor stores in the region. For example in the past few years in Burlington, both Olde Towne Liquors and Burlington Wine and Spirits reopened a few doors down in much larger locations. I think this is partially due to the popularity of Craft Beers resulting in having to carry a much larger selection and also due to having to  compete with new supermarkets which are more likely to offer liquor like the new Wegman's in Burlington.