The Body Boutique Opens in The Depot District

The Body Boutique is now open at 54 Loomis Street. The Boutique had moved out of it's previous location just down the street at 50 Loomis Street in November. The Boutique is now officially open (although it had a soft opening in Mid March).  I recently spoke with the owner Katie Gauvin. According to Katie, The Boutique offers Electrolysis Hair Removal, Waxing, Facials and other advanced aesthetics such as LED Light Therapy.

The boutique includes a reception desk and a small waiting area.

Katie is a licensed Electrologist and Advanced Aesthetician. She graduated from The Electrology and Aesthetics Institute of New England where she had over 1100 hours of training before she applied for her license.

While she was satisfied with her previous place, she really wanted a location that was originally designed for retail. She noticed the construction going on just two buildings down and made some inquiries. The retail space is a little unusual in that it is a condo compared to most retail which tends to be rental. Since it was a new building, the developer provided them with a plain vanilla space. Katie's husband is a contractor and did most of the build out, enabling them to customize it to fit their specific needs. Katie is very pleased with how the new space turned out especially with the amount of natural light that filters in.

The Boutique consists of a lobby and three individual treatment rooms. Most treatments take between 15 and 90 minutes.

The first treatment room is dedicated for Electrolysis.

With two Salons next door (The Orange Chair which just opened, and Colasante Hair Salon), Katie thought it made sense to cross promote with them since they offer complementary services. She ends up referring some of her customers to the Salons (in fact she gets her own hair cut at The Orange Chair) and the Salons appear to do the same for her. Her boutique primarily caters to Women but does get a few male clients.

The second treatment room is primarily for Advanced Aesthetics such as Chemical Peels, Micro Abrasions and Facials.

Katie see's the Depot District as an up and coming area in Bedford with lots of new stores and increasing amounts of foot traffic. 

The third treatment room is designed for both Advanced Aesthetics and Electrolysis.

Katie has hired an additional Electrologist who will be starting later this month. The current hours of the Boutique are Tuesdays and Thursdays 11am until 8pm, Wednesday 9:30am to 3:30pm, Friday 10am to 5pm and Saturdays are from 9:30am to 3pm. 

Comments:
It's good to finally see retail opening up at the The Crossing at Bedford and will provide additional vitality to the Depot District.

Seems like smart marketing to cross promote with the existing Salons.