Friendly's has been struggling for some time. It remains to be seen if they will survive. My short term advice to them is to make sure you are fully staffed and be able to serve lunch quickly. The few times I have been there for lunch, they have been understaffed and it took a long time for the food to arrive. Having to wait a long time after you order ensures you will not get any business people on their lunch hour. Perhaps add a 5 or 10 minute order guarantee, similar to what Papa Ginos currently promotes during lunch.