Saturday, June 15, 2013

Wicked Good Frozen Yogurt Opens on Blake Block


Wicked Good Frozen Yogurt at 80 Great Road opened on June 10th. The new shop, which has about 20 seats, is the second restaurant to open on the Blake Block (with two more to go).

I recently spoke with Maria Cronin co-owner who is also a Bedford resident. According to Maria, she did not have any initial interest in Frozen Yogurt, but keep seeing a lot of Frozen Yogurt shops open in other towns such as Lexington. They seemed to do very well. She did not see any in Bedford, so she decided to open one herself.

Each Self Serve Frozen Yogurt Machine features three unique soft serve flavors. Customers get to fill
                                            a cup with the flavor(s) they want.


There are five machines for a total of 15 distinctive flavors.

Once the customer has added the Frozen Yogurt in to the supplied cups, they can also choose to pile on up to 20 different toppings and flavorings such as Hot Fudge, Strawberries or Candy Pieces. The final price is determined by weight, in this case the number of ounces.

A view of the toppings bar. The Frozen Yogurt can also be made in to Smoothies.


The new shop is open until 9 or 10 pm every day.

Comment:
Both Burlington and Lexington have added multiple Self Serve Frozen Yogurt shops in the past year. This is the first one for Bedford. This appears to fill the void left when Friendly's closed. It will be interesting to see how much overlap it will have with Bedford Farms. For more about the recent expansion of the Frozen Yogurt Market, check out this article.

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