Monday, April 4, 2016

Co-Branded Bruegger’s Bagels and Jamba Juice Grand Opening

The co-branded Bruegger’s Bagels and Jamba Juice Restaurant held it's grand opening on Monday April 4th in Bedford Marketplace at 158K Great Road. While the restaurant is officially opening on Wednesday April 6th, it's soft opening was on Saturday April 2nd.

The previously Brugger's location closed last October shortly before it's existing building was demolished as part of the Bedford Marketplace renovation.

Although there are over 275 Bruegger's Bagels and more than 880 Jamba Juices, this is only the third co-branded location overall and second in Massachusetts (the other co-brand recently opened in Melrose).

The new juice bar should drive additional sales throughout the day.

The new co-branded restaurant adds fresh-squeezed juices, signature smoothies and energy bowls from Jamba Juice to go along with the regular  Bruegger’s Bagels menu. Furthermore, the new location features several new items such as Cheesecake Brownies and Blueberry Muffins along with additional coffee selections. 

The new menu offers a wide selection of different juice options.
The new space has a wide open feeling with high ceilings that encourages customers to linger. The dining area has a variety of regular tables and high tops. The restaurant is open from 5:30 a.m. to 9 p.m. Monday through Friday and from 6 a.m. to 7 p.m. Saturday and Sunday.

Mascots for both Bruegger's and Jamba Juice were present at the Grand Opening.

Co-branded locations can make a lot of sense when the product are complementary and the day parts of sales differ. In this case, it appears to be a good idea. While Bruegger's Bagels has historically done well for Breakfast and Lunch, the addition of Jamba Juice should drive more breakfast sales and really lift afternoon and early evenings store traffic. This is probably the primary reason while the hours have been  extended by over 30 hours a week, which should boost revenues and increase profitability.

Like b.good, Bruegger's marketed their opening in conjunction with  raising funds for the< Bedford Schools on April 2nd and 3rd. In this case, customers got to choose how much they paid for a special menu offering and 100 percent of proceeds were donated to the Schools.

No comments: